![]() ![]() IC: What are you tasked with in your current role, and what do you most enjoy about it? As a strategic partner, we look for new ways for retailers to drive revenue and increase profits. In retail, our experts work to redefine customer experience through identity solutions, technology, and activation as well as help retailers drive organizational change. To that end, Merkle focuses its core offering on being a customer experience management company by helping brands understand consumer insights to drive personalized customer experiences. Janine Flaccavento: Retail is in a state of reimagination - one that requires customer understanding as an essential part of every touchpoint. Inner Circle: Let’s start by talking a bit about Merkle. In this interview with the Inner Circle, Flaccavento shares details about her role at Merkle, her leadership style, the retail trends she’s closely tracking, and much more! In 2016, the agency joined the Dentsu Aegis Network.Janine Flaccavento is the senior vice president of media services and new stream media solution lead at Merkle/CXM, a leading data-driven, technology-enabled performance marketing agency. With 9,200+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. To learn more about the offering, visit here. ![]() Through our experience in building retail media networks and our people-based marketing know-how we empower our retail clients to scale and grow their businesses – it’s a very different model than a traditional agency relationship.” The key to success is working closely together to lay the proper foundation, define milestones, and set the measures for success. “We take a strategic measured approach to design a customized retail media network team or help the retailer scale their existing co-op or shopper marketing efforts. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail,” said Janine Flaccavento, SVP, Media Services at Merkle. Merkle’s expertise and record of success within retail combined with Google’s integrations and its enterprise measurement solution boost the New Stream Media tech stack capabilities to reach retailers’ business goals faster and more efficiently. New Stream Media is available as a total solution or flexible service offering key engagements for retailers, which include designing the right media network, upscaling current staff or providing a turnkey team, and delivering growth and business impact through focused consulting expertise in retail and consumer packaged goods (CPG).Īs a part of the launch, Merkle has selected Google Marketing Platform and Google Ad Manager to execute their partners’ media buys more effectively. New Stream Media goes beyond the traditional relationship between a retailer and product manufacturer, by matching the product manufacturer with individual shoppers in the right media channels to ensure relevant experiences and ultimately boost product sales. COLUMBIA, Md.-( BUSINESS WIRE)-Merkle ( a leading technology-enabled, data-driven performance marketing agency, today announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.
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